Dec 4 2009

SEO Companies The Biggest Warning Reviewed

Business Builders are intrigued with the target traffic that high listing can bring them off the search engines.  The idea of having their website receive traffic from first page exposure will have many evaluating SEO Companies to help them achieve the online marketing goals.  With current times it is not problem to find SEO Companies, the problem likes within finding valid and reputable SEO Companies.

 

Three times per week I will get phone calls from SEO companies, telling me they are evaluating my Your Net Biz website and they can help me get top rankings on search engines such as Bing, Yahoo, Google, Ask Jeeves.  Because I have numerous page 1 rankings on all of these websites, I know they have not done their research.  Normally, not wanting to be bothered with their marketing jargon that I am already doing I will politely dismiss them and move on.  The other night, I decided to play the “I don’t know” game to see exactly what some of these companies were doing.

 

They had me sit at my computer and tell me to go to example websites and pull up statistics they have done.    When I did it shocked me what I discovered, what others may think as outstanding, was really brining mediocre results with mediocre traffic.

 

They were getting top rankings off keywords that pertained to their business model.  However after doing some quick research while on the phone I discovered the keywords they were doing was not bringing in monthly search volumes, nor was their really any quality traffic to that keyword.   To an untrained eye these results were fantastic, to mine I realized they were getting people on the front-page position alone and not on the ones that will convert.

 

When I finally went through the entire presentation I then gave her my description of what I saw, and asked her to spend some time on the computer and showed her my keywords from my YourNetBiz website, the same website she called me from, and explained to her the differences in keywords and traffic numbers.  When I asked her if she could provide her customer base with the same quality

 

She hung up

 

That told me a lot about their company and what they were doing with their company base.  Talk to those that do not know anything about Search engine optimization. 

 

SEO companies are now cold calling to attract visitors to their services.   Yet, there website that they sent me to, had very low rankings under a few keywords.   Granted they may just be getting their feet wet in the industry, and need some time to get the rankings desired.  However SEO companies should have some high rankings on the Internet, which should bring them high conversions without the need to cold call.

 

Because marketing can make direct sales business successful, or not successful, so much energy is put into marketing strategies.  Companies will prey on innocent business builders who are looking to create a passive income online.   Knowing the selling feature is the search engines; many companies are selling on emotion and not giving facts to the consumers.

 

Paying an SEO company thousands of dollars for a website to get Search engine rankings, is not always the best solution.   I have done things both ways, I have had people pay me to do their SEO strategies and have gotten them top rankings with increasing traffic and drastically increased profit margins.  But after a while the marketer wants to learn how to increase his keyword exposure and even implement another website for multiple streams of income.

 

It will usually work out that the business owner will want to learn SEO strategies for themselves instead of handing over the power to an SEO company.    See the demanding need of entrepreneurs wanting to take control over the marketing efforts brought our business mentoring for YourNetBiz and My Internet Business more into SEO Training rather then doing SEO Campaigns. 

 

The results from  SEO Trainings are entrepreneurs are gaining higher profit margins, and they are able to convert multiple websites to multiple streams of income.  Where as an SEO company loses that potential for many.

 

If you are going to choose an SEO company for Your Net Biz, do not buy on emotion, nor without diligent research.  The representative will attempt to have you buy your first consultation.  My strong warning is do not do this.  Take time to research the credibility of the company and the SEO experts claiming to run your business.  Many times the people saying they will get you on the front page of the search engines are not announced.  I disagree with this concept; you want to make sure they have a long-standing value for SEO in the market place.

 

Take some time to evaluate the traffic for the keyword they will get you on top of the search engines for.  Will it bring you targeted traffic?  Does it even pertain to your business?  Will you get buyers off these keywords?  

 

If you are satisfied with the results of the company then go for it. Undoubtedly getting your website seen on the search engines is a major profit pulling strategy.  It is just important to insure they are really going to deliver on the keywords that will bring you RESULTS

 

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6 Comments on this post

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