YourNetBiz Mentors Reveal The Most Common Marketing Mistake

At our YourNetBiz training we focus on getting targeted traffic to your website.  Targeted traffic is considered to be potential consumers that would have a high interest in your products and services.  Its not about just putting a website up on the Internet.  Some of the biggest mistakes new business owners make, is to take a basic website and market it just like “everybody” else.    You are one in many that are trying to get the same message across.   At that point it stops being about targeted traffic and it becomes a battle ring of competition within the market place. 

You can’t market Your Net Biz to success without having more means to your marketing.  Your message, and your marketing strategies should come across to be different than other website.  Many times I notice that members will focus so much on successful Internet Business builders, and will attempt to mimic their message.  While I promote, and highly advise you to work and know what top income earners are doing in the market place, it is also critical not to completely copy cat the successful marketers online.

The message is not longer effective to high pitch the benefits of the products and services.  The market place is really requiring a less derivative sales pitch.   To really compete in the market place you have to educate, give value to your customers, and fill their need first.  It can no longer be YourNetBiz needs, or your needs.  It has to be about filling there needs

As a society we are filled with over hype and over sales pitches.  Websites are designed to sell, that is critical, however over selling is your first path to failure.  Having a website that gives value, creates an interactive forum can make the difference between online success and online failure.

In our business mentoring, for a direct sales business we were asked to evaluate there marketing.   Their conversion rates had declined at rapid pace.  What worked before was no longer working.    They had to totally restructure there website, sales message, and start adding a real value to the market place.

In just eight weeks implementing their new strategies there sales conversions increased 43%.  This was not only shocking to them but to me as well.  In eight weeks to increase sales that much, shows how powerful this new marketing trend has become.

Consumers do not just want to find the best home based business online; they also want to be given value.  Beneficial information will not only help them for today, but will profit them long into the future.    In our SEO Trainings for YourNetBiz, we don’t just tell them we do SEO trainings but show them the possibility.  I will admit that sometimes putting our information in front of our competition and to our subscribers is not always easy to do.   What we have is what is leading us to highest duplication rates in YourNetBiz.   In addition to much information can be confusing to those that do not have all the information to help them build their business.

There can be fine line between giving away information to giving away to much information. 

In our next post I will cover the best way to give information to your subscriber list, and how what steps you can do today to start increasing your profits online

Megan Vaillancourt

Online Business Mentors